[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.dudel.cz\/je-vlastni-internetova-stranka-pro-podnikani-skutecne-nezbytna\/#Article","mainEntityOfPage":"https:\/\/www.dudel.cz\/je-vlastni-internetova-stranka-pro-podnikani-skutecne-nezbytna\/","headline":"Je vlastn\u00ed internetov\u00e1 str\u00e1nka pro podnik\u00e1n\u00ed skute\u010dn\u011b nezbytn\u00e1?","name":"Je vlastn\u00ed internetov\u00e1 str\u00e1nka pro podnik\u00e1n\u00ed skute\u010dn\u011b nezbytn\u00e1?","description":"Nen\u00ed pochyb o tom, \u017ee podnik\u00e1n\u00ed se v\u00a0posledn\u00edch n\u011bkolika desetilet\u00edch zna\u010dn\u011b zm\u011bnilo. To, co fungovalo d\u0159\u00edve, je dnes zastaral\u00e9. Podnikatel\u016fm … ","datePublished":"2024-05-18","dateModified":"2024-05-18","author":{"@type":"Person","@id":"https:\/\/www.dudel.cz\/author\/#Person","name":"","url":"https:\/\/www.dudel.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/774cfd57496a9f02284489749b4229073861faca9d8a66df7d65507a77c5d31f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/774cfd57496a9f02284489749b4229073861faca9d8a66df7d65507a77c5d31f?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"dudel.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.dudel.cz\/wp-content\/uploads\/intobchod3_10_3.png","url":"https:\/\/www.dudel.cz\/wp-content\/uploads\/intobchod3_10_3.png","height":0,"width":0},"url":"https:\/\/www.dudel.cz\/je-vlastni-internetova-stranka-pro-podnikani-skutecne-nezbytna\/","about":["Web"],"wordCount":398,"articleBody":"Nen\u00ed pochyb o tom, \u017ee podnik\u00e1n\u00ed se v\u00a0posledn\u00edch n\u011bkolika desetilet\u00edch zna\u010dn\u011b zm\u011bnilo. To, co fungovalo d\u0159\u00edve, je dnes zastaral\u00e9. Podnikatel\u016fm tak nezb\u00fdv\u00e1, ne\u017e se neust\u00e1le p\u0159izp\u016fsobovat nov\u00e9 dob\u011b a trend\u016fm, kter\u00e9 sebou p\u0159in\u00e1\u0161\u00ed, by\u0165 to nen\u00ed mnohdy levn\u00e9.\u00a0Jedn\u00edm z\u00a0t\u011bch nejv\u011bt\u0161\u00edch v\u00a0posledn\u00edch desetilet\u00edch je bezesporu rozmach internetu. Ten se velmi rychle roz\u0161\u00ed\u0159il do prakticky v\u0161ech dom\u00e1cnost\u00ed po cel\u00e9m sv\u011bt\u011b, a na to musely zareagovat i firmy. Mnoho z\u00a0nich t\u00edm, \u017ee si vytvo\u0159ily vlastn\u00ed internetov\u00e9 str\u00e1nky, na kter\u00fdch se nejen prezentuj\u00ed, ale mnohdy tak\u00e9 prod\u00e1vaj\u00ed sv\u00e9 v\u00fdrobky.\u00a0\u00a0A\u010dkoliv to v\u0161ak mnoho lid\u00ed nev\u00ed, provoz a \u00fadr\u017eba webu nen\u00ed zrovna jednoduch\u00e1 a levn\u00e1 z\u00e1le\u017eitost. Firmy vyd\u00e1vaj\u00ed dost pen\u011bz za to, aby jejich internetov\u00e9 str\u00e1nky byly aktu\u00e1ln\u00ed a fungovaly tak, jak maj\u00ed. S\u00a0t\u00edm v\u0161ak p\u0159ich\u00e1z\u00ed ot\u00e1zka, zda se nejedn\u00e1 o zbyte\u010dn\u011b vyhozen\u00e9 pen\u00edze. P\u0159eci jen, d\u0159\u00edve se bez nich obe\u0161li. Skute\u010dn\u011b jsou dnes nezbytn\u00e9?\u00a0Pr\u016fzkumy ukazuj\u00ed, \u017ee ano. Hlavn\u00edm d\u016fvodem je fakt, \u017ee lid\u00e9 dnes pou\u017e\u00edvaj\u00ed k\u00a0vyhled\u00e1v\u00e1n\u00ed firem pr\u00e1v\u011b internet. Pokud cht\u011bj\u00ed nap\u0159\u00edklad zedn\u00e1\u0159stv\u00ed \u010di kade\u0159nictv\u00ed, jednodu\u0161e si vyhledaj\u00ed na internetu to nejbli\u017e\u0161\u00ed \u010di to s\u00a0nejlep\u0161\u00edm hodnocen\u00edm. Pokud tam va\u0161e firma nebude, je jasn\u00e9, \u017ee o n\u00ed ani nikdo nebude v\u011bd\u011bt.\u00a0\u00a0D\u00e1le si zde potenci\u00e1ln\u00ed z\u00e1kazn\u00edci vyhled\u00e1vaj\u00ed i r\u016fzn\u00e9 \u00fadaje, nap\u0159\u00edklad otv\u00edrac\u00ed dobu \u010di lokaci kamenn\u00fdch pobo\u010dek, p\u0159\u00edpadn\u011b kontakty. A je pochopiteln\u00e9, \u017ee si vyberou tu firmu, kter\u00e1 bude m\u00edt web, na kter\u00e9m budou tyto \u00fadaje uvedeny. Je to pro n\u011b rychlej\u0161\u00ed a pohodln\u011bj\u0161\u00ed, za co\u017e jsou ochotni si p\u0159iplatit nap\u0159\u00edklad na vy\u0161\u0161\u00ed cen\u011b produkt\u016f.\u00a0Proto, pokud chce podnikatel v\u00a0dne\u0161n\u00ed dob\u011b usp\u011bt, bez internetov\u00e9 str\u00e1nky se zkr\u00e1tka a jednodu\u0161e neobejde. Nezb\u00fdv\u00e1 tedy, ne\u017e ji za\u0159adit do n\u00e1klad\u016f ji\u017e p\u0159i z\u00e1kladn\u00edm pl\u00e1nov\u00e1n\u00ed, kdy po\u010d\u00edt\u00e1me, zda je n\u00e1\u0161 podnikatelsk\u00fd pl\u00e1n v\u016fbec realistick\u00fd. Jen tak m\u00e1me alespo\u0148 ur\u010ditou \u0161anci na trhu usp\u011bt.                                                                                                                                                                                                                                                                                                                                                                                                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